About this event
The Shanghai International Children Book Fair 2026
Mega B2B Sourcing Opportunity
Multiply Your Business in Stationery, Gifts & Children’s Content
Shanghai International Children’s Book Fair (CCBF 2026) – Join 50,000+ trade buyers at Asia-Pacific’s premier marketplace. Connect directly with 500+ global manufacturers and scale your brand.
50,000+
Trade Visitors
500+
Global Exhibitors
25,000
Sqm Expo Space
35+
Countries Represented
Stationery & Gift Industry Spotlight
Expand your product portfolio beyond books with high-margin creative products, school supplies, and licensed lifestyle merchandise.
Creative Stationery
Source novel notebooks, artistic supplies, custom school items, and high-quality paper goods directly from verified original manufacturers.
Gifts & Merchandising
Discover character licensing, plush products, educational toys, and lifestyle accessories designed to boost retail and distribution sales.
Key Products Presented
| Product Category | Featured Products & Content | Core Application & Focus |
| Publishing & Literature | Illustrated BooksChildren’s & Juvenile LiteratureEducational & Non-Fiction BooksSport & Hobbies Books | Core print media, story-telling, educational curriculum, and general literature. |
| Specialized Print & Stationery | Periodicals & ComicsOriginal Books & Art PrintsStationery & Merchandise | Novelty items, collectibles, retail paper goods, and licensed merchandise. |
| Digital & Interactive | Digital & Multimedia ProductsE-books & Interactive Learning Tools | Next-gen digital publishing, interactive content, and ed-tech integration. |
| Industry Services | Printing & PackagingDesign & Editorial ServicesEducation & Professional Training | B2B supply chain solutions, design agency collaboration, and trade services. |
| Entertainment & IP Media | Animation & Feature ShowsStage Drama & Live PerformancesSpecial & Interactive Exhibitions | IP cross-over, media adaptations, licensing, and experiential installations. |
Table 2: Visitor Profile & Trade Delegate Groups
| Sector / Industry Group | Attendee Roles & Professional Profiles | Primary Event Objective |
| Publishing & Rights | PublishersAgents & ScoutsTranslatorsIllustration Agencies | Rights trading, book licensing, manuscript scouting, and title acquisition. |
| Distribution & Retail | Distributors, Importers & ExportersBooksellersE-Commerce Merchants | Bulk procurement, supply chain networking, and retail store stocking. |
| Content & Creative | Illustrators, Writers & AuthorsVisual Artists & Content DevelopersCurators, Researchers & Book Critics | IP creation, talent showcase, portfolio reviews, and collaborative projects. |
| Tech, Media & IP | Software, Game & Animation ProducersFilm ProducersDigital & Multimedia CompaniesLicensors & Licensees | IP adaptation, gaming/film rights, digital production, and brand licensing. |
| Education & Institutions | Education & Training ProfessionalsLibrarians & Reading PromotersArt Foundations, Academies & CharitiesGovernment, Embassies & Associations | Educational sourcing, library curation, literacy promotion, and diplomacy. |
| Retail, Goods & Media | Stationery & Lifestyle Merchandise BuyersChildren’s Products & Educational Toy BrandsAdvertising & Design AgenciesIndustrial, General, New Media & KOLs | Product expansion, media coverage, cross-industry brand partnerships, and marketing. |
IP Crossover Opportunities
Connect with top international publishing houses and animation studios to acquire publishing rights and product licensing deals.
Explore Shanghai Activities — AFTER THE DESCRIPTION
Nearby Shanghai Markets
Top commercial hubs and markets located within easy access of the Shanghai World Expo Exhibition Center.
Yuyuan Tourist Mart
- Highlights: Traditional crafts, gifts, souvenirs, Chinese stationery, and local tea sets.
- Distance: 15 mins via Metro Line 8.
Nanjing Road Pedestrian Street
- Highlights: Shanghai’s iconic shopping avenue featuring major flagship retail stores and lifestyle brand centers.
- Distance: 20 mins via Metro.
AP Plaza Science & Tech Market
- Highlights: Massive underground market for custom apparel, accessories, gifts, and electronics.
- Distance: 12 mins via Line 7 / Line 2.
Lujiazui IFG & Super Brand Mall
- Highlights: Premium international malls with top global brands, bookstores, and dining facilities.
- Distance: 10 mins taxi ride.
Best International Restaurants & Cuisine
Selected dining destinations catering to global delegates, including Indian, Russian, European, and Middle Eastern preferences.
Indian Cuisine
- Kebabs & Curries: Renowned North Indian curries and tandoori specialties in Pudong.
- Lotus Land: Popular authentic Indian dishes with vegetarian and Halal options.
Russian & Eastern European
- Red Square Russian Restaurant: Classic Borscht, Beef Stroganoff, and traditional Russian hospitality.
- Flying Elephant: Hearty Slavic specialties near the Central district.
European & Western
- M on the Bund: Iconic European fine dining overlooking the Huangpu River.
- Paulaner Brauhaus (Binjiang): Authentic Bavarian dining, craft brews, and riverside seating near Pudong.
Asian & Halal Options
- Xinjiang Islam Restaurant: Certified Halal lamb skewers, flatbreads, and authentic Central Asian cuisine.
- Lost Heaven: High-end Yunnan regional Asian fusion.
How to Reach the Venue
Location: Shanghai World Expo Exhibition & Convention Center
Address: No. 1099 Guozhan Road, Pudong New Area, Shanghai, P.R. China
By Metro (Recommended)
- Line 8: Get off at China Art Museum Station (Exit 3) – 2 minute walk.
- Line 7 / Line 13: Get off at Yaohua Road Station or World Expo Museum Station.
From Pudong Airport (PVG)
- Taxi: ~45 minutes (approx. 40 km).
- Maglev + Metro: Take Maglev to Longyang Rd, transfer to Line 7 to Yaohua Rd.
From Hongqiao Airport (SHA)
- Taxi: ~35 minutes (approx. 25 km).
- Metro: Line 10 to Laoximen, transfer to Line 8 to China Art Museum Station.
Plan for Your Free Time
Maximize your stay in Shanghai with this curated evening and weekend guide.
Evening Plan 1: The Bund Cruise
After trade fair hours, take a 10-minute taxi to Huangpu River for an evening skyline cruise showing Lujiazui lights.
Evening Plan 2: China Art Museum
Located right next to the expo venue (the iconic red Pavilion building), featuring top-tier modern Asian art collections.
Evening Plan 3: Xintiandi District
Explore restored historic Shikumen alleyways filled with high-end cafes, international dining, and vibrant lounge bars.
Information for visitors:
The following companies represent a selection of confirmed exhibitors at CCBF 2026.
Publishing
- 21st Century Publishing Group
- Anhui Children’s Publishing House
- Beijiao Children Joy Education & Technology (Beijing) Co., Ltd.
- Beijing Children’s Publishing House Co., Ltd.
- Beijing Green Beans Book Co., Ltd.
- Beijing United Publishing Co., Ltd.
- CITIC Press Group
- Children’s Fun Publishing Co., Ltd.
- Dolphin Media Co., Ltd.
- Foreign Language Teaching and Research Press (FLTRP)
- Houlang Publishing Company
- Jiangsu Phoenix Juvenile and Children’s Publishing Ltd.
- Jieli Publishing House
- New Century Publishing House Co., Ltd.
- POST WAVE KIDS
- Ronshin Group
- Shanghai Century Publishing Co., Ltd.
- Shanghai Book Co.,Ltd
- Shanghai Literature & Art Publishing House
- Shanghai Duo Yun Xuan Group Co.,Ltd.
- Shanghai People’s Publishing House
- Shanghai Lexicographical Publishing House
- Shanghai Juvenile & Children’s Publishing House Co.,Ltd.
- Shanghai Chinese Classics Publishing House
- Shanghai Scientific & Technological Education Publishing House
- Shanghai Scientific & Technical Publisher
- Shanghai Fine Arts Publishing House
- Shanghai Music Publishing House
- Shanghai People’s Fine Arts Publishing House
- Shanghai Translation Publishing House
- Shanghai Educational Publishing House
- China National Publications Import & Export Corporation Shanghai Branch
- Thinkingdom Children’s Books Co., Ltd.
- Xinjiang Juvenile Publishing House Co., Ltd.
- Yilin Press, Ltd.
- Zhejiang Juvenile and Children’s Publishing House, and others
- Rights & Distribution
- CA-LINK International LLC
- China National Publications Import & Export Corporation, and others
- Education
- Beijing New Oriental Dogwood Cultural Communications Co., Ltd.
- Beijing Yuanli Educational Science and Technology Co.,Ltd
- Beijing Xueersi Education Technology Co., Ltd., and others
- Digital Content Platform
- iQIYI, Inc.
- Bilibili Inc.
- Tencent Holdings Limited
- Youku Information Technology (Beijing) Co., Ltd. , and others
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Event details
DateNov 13, 2026 - Nov 15, 2026
VenueShanghai World Expo Exhibition & Convention Center
CityShanghai World Expo Exhibition & Convention Center
StateTo be confirmed
CountryChina
CategoryArts & Crafts
Price$0
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